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Jobs personally viewed TV as the next Apple frontier. But the bold and impulsive move showed him how much Mr. Jobs “it’s a very strong, powerful brand for us,” but the board would consider an offer. Jobs jumped in: “No, let me be clear: I’m interested in buying the brand, not the company.” The brand iTV, he explained, would fit with Apple’s brands like the iPod.

Jobs that it would obviously be the company’s fiduciary duty to consider any offer. In late 2006, British broadcast giant ITV’s then-CEO John Cresswell got a cold call from Apple Inc. How Apple’s Steve Jobs tried to buy ITV (the brand, not the company) Partly because the US TV channel/content maker business is so complex. It’s a detailed story, though it lacks a narrative sweep. The goal was to attract consumers who have dumped their cable-TV supplier with 25 popular channels, anchored by the broadcast networks. Cue began pitching Disney, Fox, CBS and other media companies on the streaming-TV service. Apple changed directions again, hoping to assemble a “skinny bundle” delivered over the internet.Īpple’s Mr. Apple has said doing new things requires changes that often are unsettling.īy late 2014, the discussions had gone cold. TV-channel owners “kept looking at the Apple guys like: ‘Do you have any idea how this industry works?’ ” one former Time Warner Cable executive says.

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Apple wanted full on-demand seasons of hit shows and rights to a vast, cloud-based digital video recorder that would automatically store top programs and allow ad-skipping in newly aired shows. Cue arrived 10 minutes late and was wearing jeans, tennis shoes with no socks, and a Hawaiian shirt, says a person familiar with the meeting. Time Warner owns HBO, TNT, CNN and other channels.Īpple’s Mr. Britt’s office overlooking Manhattan’s Central Park. CEO Jeff Bewkes and other executives in Mr. Shalini Ramachandran and Daisuke Wakabayashi with the full tale, spread over years, of Apple’s attempt to persuade the TV companies to let it have their content: Apple’s hard-charging tactics hurt TV expansion Photo by Thomas Hawk on Flickr.Ī selection of 14 links for you. On the internet? Supporting Trump? Might be Russian.